How ThiS ALL BEGAN
Ever wonder what you are feeding yourself and why you eat the foods you eat?
Some of us probably spend more time searching for good pet food than we spend
We decided to try using a “rating system” to assign to foods to make it easier to remember food categories by the number of color associated to them. Similar to the “bad to good” 1 to 5 scale used by websites and other organizations to rate products and services. The key was to make it as simple as possible, easy to remember, and fun. Thus, the rating, or scoring system was born.


